Increasing Activation and Engagement for Bayzat Health App
Problem Statement
- Low activation rates and poor engagement metrics (DAU, MAU) hindered the product's growth and user retention.
Action
Conducted user surveys and A/B testing to identify pain points.
Implemented targeted email and in-app notification campaigns.
Launched a referral program with incentives.
Key Takeaway
Understanding user psychology in industries where products are seen as necessities is crucial for designing effective engagement strategies.
Continuous testing and iteration can uncover valuable insights to improve user activation.
Referral programs with the right incentives can drive significant user growth.
Challenges
Identifying key barriers to user activation.
Engaging users in an industry where insurance is a necessity but not a priority for daily engagement.
Measuring and analyzing user behavior data.
Result
Increased user activation by 25%.
Boosted DAU and MAU by 30%.
Enhanced overall user engagement and retention.
Product Skills
User research and analytics.
A/B testing and experimentation.
Email and notification campaign management.
Referral program design and implementation.
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